We all want to make money, but increasing numbers of us would prefer to do it knowing we are helping to resolve an important issue for society and the world at large.
We are attracted to organisations that are cause-driven, organisations that have identified a significant problem and have a highly ambitious plan to overcome it.
We are drawn to leaders who are sincere in their commitment and consistent in their actions.
We are more likely to join these people.
We are more likely to buy their products or services.
We are more likely to invest.
We are more likely to want to share their stories with others.
We help leadership teams find a powerful C.A.U.S.E from which to drive their organisation forward. We use our proprietary technology platform to keep this alive, driving activity across their operations.